Enterprise Website — Full Redesign
Background
A ten-year-old B2B services firm with a dated, fragmented website that no longer carried the way they wanted to talk about their business.
Challenge
Build a professional, trustworthy brand visual; restructure information architecture around three core client decision paths; lift inbound enquiry conversion.
Approach
We re-ranked the information hierarchy through user research, presented case work side-by-side with methodology, and let a restrained palette and systematic typography do the heavy lifting on credibility.
Map target users, key touchpoints and information priority. Pin down what the page should solve first.
Define colour, typography, image ratios and rhythm so the project speaks with one voice.
Break key modules into reusable structures spanning lists, details, showcase and conversion flows.
Multi-device adaptation, copy placement and detail polish to keep visuals and experience unified.
Outcome
Within three months of relaunch, inbound enquiries rose 110% and average time-on-site doubled.