About Linggu
Professional depth that builds lasting value between design and business
Linggu focuses on digital product design, brand visuals, creative design and AI-assisted design — helping companies upgrade their strategy, experience, visuals and delivery as one system.
Who we are
Linggu Interactive is the core digital creative team within LingMao Design Group, headquartered in Shenzhen. We focus on UX research and design, brand visual innovation, digital product interfaces and AI-assisted creation.
We serve leading companies in tech, internet, aviation, finance and consumer industries — building clear, powerful visual brands and digital product experiences through rigorous design process and deep business understanding.
The founding team brings 20+ years of industry experience across Tencent, multiple Fortune 500 enterprises and many leading tech companies.
Digital Product Design
UX/UI for software, mobile apps and web platforms — from research and prototyping to visual execution and engineering collaboration.
Brand & Creative Design
Brand identity construction and upgrades, marketing creative, IP characters, 3D motion video and all supporting collateral.
AI-Assisted Design
AI applied to commercial creative — higher throughput, lower cost, spanning copy, image and video generation across the full chain.
Our design philosophy
Professional depth
Good design rests on solid expertise. Behind every project sits years of industry experience and rigorous design research.
Business understanding
Design is not just aesthetics — it is a commercial tool. We understand client business goals so design truly serves growth and conversion.
Visual creativity
We pursue distinctive, memorable visual languages so brands stand out in noisy information environments and build long-term recognition.
Long-term value
We build long partnerships and iterate continuously so design becomes a sustained competitive edge, not a one-off deliverable.
From design to delivery
Deep dive into target users and business context
Set direction and experience strategy
Information architecture and interaction flow
Brand-aligned visual language and interface
Spec hand-off, supporting front-/back-end delivery
Data-driven continuous improvement
Core team
Gu Chengfang
Founder · Art Director
“Full-loop service across PC and mobile — UX audit, interaction prototyping, UI design and front/back-end engineering, all in one integrated experience.”
Founder of LingMao Design Group · Core partner at Langxiang Design Group
BA Art & Design, Sichuan Fine Arts Institute · Postgrad, HKU Business School
Early-stage core designer at Tencent · 20+ years in design
Former VP of an A-share-listed digital creative software company
Founding Secretary General of SUXA, Shenzhen UX Association
Standing Council Member, UXPA China
Visual creativity drives growth,
integrated thinking creates value.
We believe design is not just visual beauty — it is what drives business growth, builds brand consensus and creates user value. This is why Linggu exists, and it is our promise to every project.
Starting a new project?
We are always glad to work with interesting brands and teams.