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Notes on design, project updates and industry thinking

Following digital products, brand visuals, AI creativity and commercial design trends — sharing what we learn in practice.

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20+Project retrospectives

MonthlyIndustry reports

01

Top Story

Linggu signs annual strategic partnership with X-TRANSFOT

Practice2026.04.02· 1 min read read

Linggu signs annual strategic partnership with X-TRANSFOT

XTransfer is a one-stop cross-border financial and risk-control service for foreign-trade companies, helping SMBs sharply lower the cost of going global. Linggu Interactive will lead its full brand visual system upgrade, website refresh and related digital product design.

02

All Articles

All Articles

Design2026.04.20· 2 min read

Premium brand sites need more than visuals

A brand site that actually works treats visual tone, content rhythm and conversion path as one system — not three separate problems.

An AI workflow is not just a button

AI2026.04.16· 2 min read

An AI workflow is not just a button

Without input rules, human QA and brand constraints, AI just generates chaos faster.

Case page density decides whether clients keep reading

Practice2026.04.12· 2 min read

Case page density decides whether clients keep reading

A case page isn't a portfolio gallery. It has to prove your team can understand a problem, decompose it and solve it.

Mobile-first is not always the right call

Design2026.04.08· 1 min read

Mobile-first is not always the right call

On B2B brand sites, the actual decision moments happen at the desktop. Defaulting to mobile-first can damage how information reads.

Navigation is a judgment path, not a menu

Design2026.04.02· 1 min read

Navigation is a judgment path, not a menu

The more restrained your nav, the more precise the labels need to be. Vague entry names tank browsing efficiency immediately.

Kickoff meetings should not be about style

Practice2026.03.28· 2 min read

Kickoff meetings should not be about style

Before asking "make it more premium," ask who the audience is and what should happen after they read it.

03

Recommended

Recommended Reading

The hard part of AI visuals is consistency

The hard part of AI visuals is consistency

In commercial work, one stunning image means nothing. What pays off is stable, on-brand output at scale.

Design2026.03.18

Evolving a brand visual system: building one language across media

A real brand visual system isn't a good-looking logo — it's a set of rules that hold up clearly across media, sizes and contexts.

Without content, layout is just guessing

Design2026.03.12

Without content, layout is just guessing

A mockup isn't a container you pour copy into. Until the content structure is clear, the UI will only get hollower with every revision.

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