Design04/08/2026
Mobile-first is not always the right call
On B2B brand sites, the actual decision moments happen at the desktop. Defaulting to mobile-first can damage how information reads.
Mobile has to work, obviously — but "mobile-first" isn't a universal spell. On high-ticket B2B sites, the desktop is usually where the real research and evaluation happen.
The right move is to identify the primary decision context, then define the responsive strategy — not flatten every page into a narrow-screen feed by default.
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