AI02/08/2026
AI in commercial creative: the real challenges behind the efficiency story
AIGC tools are moving from concept into commercial practice. Drawing on a year of project work, Linggu shares what AI actually does — and doesn't — across brand imagery, marketing video and copywriting.
AIGC tools are moving from concept to commercial practice. Based on a year of project experience, Linggu shares the real working performance — and the real limitations — of AI across brand imagery, marketing video and copywriting.
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