An AI workflow is not just a button

Plenty of teams say they want "AI creative." Translated into English, the actual brief usually is: please let the machine make our judgment for us. But judgment is the most expensive part of any creative service.

Define the boundaries first, then talk automation.

A stable AI pipeline has four layers: input assets, prompt templates, generation constraints, human review. Drop any one of them and the output becomes a coin toss.

• Input assets decide brand consistency.
• Prompt templates decide directional stability.
• Generation constraints decide how controllable the output is.
• Human review decides whether you can actually ship it.